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PUB: At-thetable makes (a)typical girls campaign for FOD Economie
Date: 29 March 2023
We live in a world that is more digitally connected than ever. Yet research figures show that women occupy no more than 18.5% of all ICT-related jobs in the European Union. "The world of work has changed. There is increasing demand for digital skills, both basic and advanced. But it is striking that the sector does not easily open its doors to young women," said Pierre-Yves Dermagne, Minister of Economy.
To change this, the FOD Economie took At-thetable under its wing. As part of the five-year plan on "Women in digital," the Ghent agency devised the campaign "(A)typical girl."
Our very own Hannah Patronoudis was part of this campaign. Read more here.