The challenge
Flanders has an incredible amount to offer, which is why millions of tourists visit our country every year. But a region overflowing with sights, activities, and beautiful places presents a challenge: how do you make the most of your visit to Flanders?
Discovering new cultures, exploring a region’s must-sees, and meeting people from all over the world… there’s hardly anything not to love about travelling. Except, perhaps, for the part that comes before the actual trip. Because behind every getaway, weekend escape, or grand adventure lies the not-so-glamorous task of planning it all. Finding the best spots, curating fun activities, juggling everyone’s preferences, the weather, the season: it can be a real headache. And yet, Flanders is absolutely worth exploring. As Visit Flanders puts it perfectly on their website: “Flanders. A region packed with history, heritage and arts.” In other words: there’s a lot to see and do.
Which also means: where do you even start?
That’s exactly where Visit Flanders steps in with a clever solution: an AI-powered travel guide we created for them. With just a few clicks, it suggests tailor-made places, activities, and sights that fit your interests like a glove. Visitors get the right local content - at the right moment, in the right language, and perfectly aligned with what they care about. That way, they can experience Flanders in the best possible way: effortlessly.
So how does this travel guide actually work behind the scenes? Before it ever appeared on the website, quite a bit of AI magic had already taken place. The system goes through a multi-step process:
All that information is then stored in a central database — the beating heart of this personalized travel guide. When visitors use the guide, there’s no AI involved anymore. Everything has already been preprocessed. And there’s a good reason for that:
With just a few clicks, visitors get a diverse range of handpicked activities, sights, and locations: a tailor-made way to experience the very best of Flanders.
And the numbers don’t lie: it’s clearly a winning formula. In a couple of months, the guide has already been used more than 10,000 times. The top seven countries are as follows: Belgium (though this should be qualified, since visitors from different language backgrounds within Belgium use the guide, including international tourists already in Flanders), Italy, Germany, France, the Netherlands, the UK, and Spain.
The Visit Flanders travel guide proves that AI doesn’t need to be flashy or visible to make an impact. By using it smartly behind the scenes, Visit Flanders elevates the quality and relevance of its digital offering… without users having to lift a finger.
Curious to see how it works, or inspired to discover Flanders for yourself this way? Have a look at VisitFlanders.com!
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