address. Gaston Geenslaan 11 B4, 3001 Leuven
All Insights

Tools4Tools - E1: ClickUp and our 'aha' moment in Product Management

Next up in Tools4Tools: our 'aha' moment in our Product Management journey. Find out why we started with the ClickUp Compass.

Written by
Thomas Verhoef
Co-Founder TPO Agency

A few years ago, when we founded TPO Agency, we instantly had a lot of discussions about which (product) management tool was best suited to tackle the challenges when diving headfirst into product or project ideas.

An overload of project management tools

After years of working with different tools to manage the various aspects of product development and project management, ClickUp introduced itself as a definite challenger for all prior used tools. We worked with Jira, TeamGantt, Excel, Youtrack, email (yes, of course, all product management has its flirts with email threads 😖), Trello, whiteboards, Word, Presentations, papers, cloud storage, and so on.

The slight advantage of working this way is that you are happy to have the idea on paper and not in your head (or someone else's head, whether that's the customer, developer, salesperson, marketer, or designer). This way, we could try to objectify the challenge ahead. In addition, this made the challenge more transparent and shareable than always having to sit face-to-mug, whether you felt like it or deemed it necessary.

However, those tools left us ear-drummed about the clutter they could easily create, the overhead they soon made everyone go through, and, yes - sorry - the inefficiency they could easily yield not long after the start. And this article is not just to bash other tools; we profoundly think product management is a complex 'thing,' and we're not judging here.

Project managers have to bring so many sources together: resources, insights, communication, ideas, visuals, timelines, input, output, guestimates and estimates, data, analytics, surveys, and the list goes on. Soon, every product management effort explodes in the room and leaves the walls smeared with good intentions.

Centralizing our resources

That's where Clickup came in. We, too, had painted many office walls in previous ventures. It was an eye-opener to discover a company that made it its mission to go head-to-head with product management, leaving no stone unturned. When we started using it a few years ago, it was already a comprehensive tool that went above and beyond to offer you the elements to manage your product. Nowadays, we see how ClickUp is trying to provide you with the features to start organizing all your projects, even venture-related processes, such as recruitment, evaluations, etc. Their ambitions remain huge given their constant releases of updates, new features, and customizations.

clickup compass
ClickUp Compass

At TPO Agency, we are currently placing our future bets on them. We see that they are helping us manage different aspects of our company and believe they will help us manage even more, all in one tool. We've started rolling out ClickUp in our business group, Raccoons, where we're slowly discovering how it can help us manage the complexity of a group of different organizations.

ClickUp Compass

To manage this right, we've created an internal learning path, ClickUp Compass, that will help every TPO member become an expert in managing ideas, projects, products, venture-related challenges, and more. Nelleke, our ClickUp expert, will explain how we did this and how we think it helps us become better at what we do at TPO Agency. But it won't stop there: we're looking for ways to share the joy we're experiencing using ClickUp, which from an initial initiative, is culminating in much more than just our benefit. We are helping clients, helping people organize their (daily) work, helping, yes, I dare say it, the world become a happier and more productive place to work in. Stay tuned!

Written by
Thomas Verhoef
Co-Founder TPO Agency

Subscribe to our newsletter

Raccoons NV (Craftworkz NV, Oswald AI NV, Brainjar NV, Wheelhouse NV, TPO Agency NV and Edgise NV are all part of Raccoons) is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below:

By submitting this form, you agree to our privacy policy.

In order to provide you the content requested, we need to store and process your personal data. If you consent to us storing your personal data for this purpose, please tick the checkbox below.

More blog articles that can inspire you


Data scientists, time to negotiate with your boss! Should you upgrade to Apple’s M2 Pro or Max?

At Brainjar, we are real Apple fans. Most of us use a MacBook Pro, and when Apple released the new MacBooks with upgrade...

what we do


address. Gaston Geenslaan 11 B4, 3001 Leuven